A.K. Rikks's
Mattel: 70 Years Of Innovation And Play
$125
Description
Our Take On It
“Innovation became a hallmark of Mattel operations,” said Mattel co-founder Elliot Handler in 1986. “We were unorthodox, venturesome--our people were willing to try new things. This quality, more than any other, has been the key to the company’s progress.” From its humble beginnings producing picture frames for portrait studios to icons including Barbie and Hot Wheels, Mattel has been...
