A blush, shadow and highlighter, this Con-tour Artist does it all! Cindy-Lou comes in a peachy-pink hue that reflects light to illuminate your finest features. With the perfect splash of color and hint of shimmer, you’re sure to steal glances!

theBalm Cosmetics is a sassy, classy, SF based company with a line of high-quality makeup for the fun, flirty & fierce!

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Cindy-lou Manizer® -- Highlighter & Shadow

Title

Blush

Ready to rush a flawless flush? Our talc-free, finely graded powder makes it easy to score a natural rosy glow that’s pledge perfect. With Frat Boy, it’s radiant skin for the win!

Fratboy® -- Shadow/blush

Put the petal to the metal with GRL PWDR. This cheek palette features 3 beautiful matte blushes and a lustrous blush/highlighter topper sure to stop traffic. Use the blushes individually or mix and match to jump-start any occasion.

Autobalm® Grl Pwdr -- Cheeks On The Go

Over basic blushes? Our essential all-in-one highlighter, blush and shadow illuminates your finest features with a pinky-peach hue that gives cheeks and lids a touch of color and a hint of shimmer. Because Mama knows how to multitask!

Hot Mama® -- Shadow/blush

A bronze bathing beauty that makes a splash! Get a just-back-from-the-pool kiss of color with our gorgeous staining powder blush and bronzer. With a fade-resistant, long-wearing formula, Balm Desert gives skin an endless summer glow.

Balm Desert® -- Bronzer/blush

Mary-Lou might not be innocent, but this shimmer sure is! Our highlighter, shadow and shimmer rolled into one diffuses light so your skin looks softer and younger while adding a subtle glow. Trust us, this champagne luminizer is so gorgeous, it’s criminal.

Mary-lou Manizer® Travel-size -- Highlighter & Shadow

Highlighter

This liquid liner is a home run! Built with a uniquely thin and tapered felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks with your choice of rich matte finish or shimmering metallic that won’t smudge, flake or take forever to dry. Plus, Schwing comes in a compact and pocket-friendly package — score!

Schwing® -- Liquid Eyeliner

Shade

Eyeliner

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this collection of long-lasting shades is the perfect ‘matte‘ch-maker!

Meet Matte Hughes® Vol. 1 -- Set Of 6 Mini Long-lasting Liquid Lipsticks

Introducing this bevy of beautiful, buildable & blendable Liquid Eyeshadows that offer your lids top shelf color! Infused with juicy sparkle, Lid-Quid ® makes for the perfect signature cocktail. Long wearing, creaseless and versatile, these effervescent, picture perfect shades are truly “neat”. Feel the buzz with these refreshingly pigmented must-haves.

Lid-quid® -- Sparkling Liquid Eyeshadow

Eye Shadow

Plump it up! Our highly pigmented collection of lip glosses are must-haves for a perfect pout. Packed with marine collagen, Plump Your Pucker features a lightweight, hydrating formula — so you can kiss stinging, tingling and burning sensations goodbye!

Plump Your Pucker® -- Lip Gloss

Lip stains to up your gloss game for a perfect mix of stain and shine! With a uniquely flexible formula, theBalmJour starts as a gloss, finishes as a stain, and delivers the high-pigment payoff of a lipstick. And since these creamy, moisturizing lip stains have serious staying power, you’ll never have to say, “adieu.”

Thebalmjour® -- Creamy Lip Stain

Play the field with Batter Up! Our high-pigment cream shadow sticks come in eight blendable and buildable shades. And the long-wearing formula means you can keep your game face on, even into extra innings!

Batter Up® -- Eyeshadow Stick

theBalm’s long-wearing, STAINING powder blush is a fashion must have! Instain is perfect for all seasons and skin tones and gives your cheeks a pop of color that won’t quit.

Instain® -- Long-wearing Powder Staining Blush

When it comes to unwanted shine, Sexy Mama comes on strong. This anti-shine translucent powder is formulated with revolutionary, tiny, oil-absorbing spheres to remove dreaded shine, leaving you with a soft, matte finish. So you (and your makeup) are all set!

Sexy Mama® -- Anti-shine Translucent Powder

Ladies and gentlemen of the jury, this trio of Manizers has been found guilty - of being gorgeous. Designed for girls on the run, this highlighting trio enables you to emphasize your finest features. This palette contains three triple-milled multi-tasking highlighter, shimmers and shadows. These champagne, rose, and golden-bronze shades are flattering on all skin tones and easy to use so you can take your glow on the go.

The Manizer Sisters -- Aka The "luminizers”

Bronzer

If natural, sun-kissed skin is a crime, we’ll do the time. This silky smooth, all-in-one bronzing highlighter, shimmer and shadow is tucked inside a go-anywhere compact — perfect for making a quick getaway. Your reward for catching the Bronzing Bandit? A gorgeous glow!

Betty-lou Manizer® -- Bronzer/shadow

A foundation with charm and staying power? We can't Even! Our whipped foundation, which comes in eight long-lasting shades, features a light, airy, soufflé-like texture for a natural matte finish. And the ultra- pigmented formula means with Even Steven, a little goes a long way.

Even Steven® -- Whipped Foundation

Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula, your color will stay true, without being clingy.

Meet Matt(e) Hughes® -- Long Lasting Liquid Lipstick

Do it for the glam! Give your look some extra glitz with our shimmering mineral shadows. These finely milled shades are made to last — dab them on the corner of your eye or use as a brow highlighter for extra shine.

Overshadows® -- Shimmering All-mineral Eyeshadow

Where there’s a Will Powder there’s a way! Inside our Cheek Palette you’ll find four good looking, long lasting and versatile shades, both easy on the e yes and cheeks . Formulated with soothing plant ingredients like Organic Jojoba Oil and Organic Grapeseed Oil—and without Talc, Synthetic binders, Dimethicone, PTFE, and Parabens—Will Powder arrives with ‘dedication,’ ‘stamina’ and ‘per severance,’ making it well ‘worth the wait!’ Environment forward thanks to a proprietary magnet-free closure, this handsome package is charming and 100% recyclable—a twist on tradition.

Will Powder™ -- Blush Quad

Bonnie-Lou is skilled in changing looks. This all-in-one gilded highlighter, shadow and shimmer features a buttery texture and high-pigmented payoff. Grab this gorgeous, gilded glow-getter before we ‘Lou’s sight of her!

Bonnie-lou Manizer® -- Highlighter & Shadow

Meet Matte Hughes® Vol. 3 -- Set Of 6 Mini Long-lasting Liquid Lipsticks

For a fresh-off-the-beach glow! This matte bronzer gives you natural, sun-kissed skin without orange undertones, and doubles as the perfect contour powder, neutral brow-filler and eyeshadow.

Bahama Mama® Travel-size -- Bronzer, Shadow & Contour Powder

Mary-lou Manizer® -- Highlighter & Shadow

Hot Mama® Travel-size -- Shadow/blush

Welcome to prime time! Take your lidded looks to new dimensions with our cream Black and Neutral Eyeshadow Primers.
Our bold Black Eyeshadow Primer transforms any eyeshade into a whole new hue, doubling your shadow wardrobe. Gorgeous on all skin types and tones, this primer provides a smooth black surface to create a smokey look while transforming the shade and brilliance of your shadow.
Our Neutral Eyeshadow Primer acts as a base to keep your shadows in place and gives your color a bright and brilliant pop. Dab a few dots all over your eyelid and blend for a foundation on which to build a lasting look without creasing or fading.
Whatever eye shade you choose, these versatile primers will keep your look fresh from day to (late) night.

Priming Is Everything® -- Eyeshadow Primer

theBalmFire® BEACH GOER duo features super shimmery highlighting blushes to amp up your gorgeous glow. HIGH TIDE has a pink with gold shimmer and LOW TIDE is a glistening lavender shade. These highlighting blushes also double as shadow and look gorgeous on any skin tone — so whatever shade you choose, it will be hot.

Thebalmfire® Beach Goer -- Highlighting Shadow/blush Duo

Looking for a truly loyal liquid lipstick? Meet Matt(e) Hughes NUDE, a limited-edition collection of six mini lipsticks. Whether you’re single and ready to mingle or looking for “the one,” this collection of long-lasting shades is the perfect ‘matte‘ch-maker!

Meet Matte Hughes®-nude -- Set Of 6 Mini Long-lasting Liquid Lipsticks

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce our new Date Series. No need to commit right away, whether “It’s a Date,” a “Big Date” or a “Third Date”, we’ve got you covered (in gorgeous shades). With a healthy dose of skin courting ingredients like Organic Jojoba Oil and Organic Grapeseed Oil, we’ve swiped left on Talc, Synthetic binders, Dimethicone, PTFE and Parabens. Our packaging comes with no extra baggage making it 100% recyclable. Just pop out the empty pans and you’re good to go.

It's A Date® -- Powder Blushes

Take lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and definition in a rich black shade that brings lashes to life.