This knit shirt has double pockets to keep it casual, and a substantial weight that completes the look. It will be an easy go-to because of its unreal comfort and updated look. It's soft, substantial, and a great fall addition. Layer it over or under, button it up or leave it undone.

Rugged apparel made from the finest fabrics. Comfortable, durable clothes and versatile gear. Redefining: Normal.

The Normal Brand

Knit Workman Shirt Jacket

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Men's Shirts

Instead of making a single purpose scarf, we thought the normal thing to do would be to make it a little more useful than a simple accessory. Our multi-way scarf is made from our heavyweight Puremeso with matte snap trims to enable its functionality. This scarf can be worn multiple ways depending on how you snap it; anywhere from classic circle scarf to shawl or wrap, all sure to be ultra cozy.

Puremeso Multi-way Scarf

Men's Scarves

This pullover is made from our heavyweight Puremeso and is intended to provide all the coziness you needed in the form of a structured pullover, complete with a subtle kangaroo front pocket. The TNB girls love wearing this over their workout gear on their way into the gym or a spin class on cold winter mornings.

Puremeso Pocket Pullover

Men's Tops

This staple hoodie is luxuriously soft and comfortable and is the slightly lighter relative to the Puremeso Hoodie. It's made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener.

Puremeso Basic Hoodie

Pair it with jeans and sneakers or chinos and over a button up. This soft-to-the-touch sweater is an easy, versatile piece that packs a punch.

Reverse Jacquard Crew Sweater

Our new lightweight and moisture wicking performance fabric is so comfortable you won't even notice it's on.

Cross-back Seamed Performance Polo

Men's Polos

This pullover is acid-washed to give it that perfect worn-in and vintaged look. Pair it with chinos and a button up shirt for a polished-yet-rugged look, or dress it down with jeans for those casual fall days.

Stone Wash Pullover

This staple hoodie is the slightly heavier (but still luxuriously soft) cousin of the Puremeso Basic Hoodie, and is ready for everything you throw at it: Sundays on the couch watching the game, leaving the gym after your workout, and simply keeping you warm on those chilly evenings. It's made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener.

Puremeso Hoodie

Men's Hoodies

This 100% cotton, solid flannel has been brushed to perfection to have a sueded handfeel.

Chamois Button Up Shirt

With all the travel we hope you're doing, you need something to stay organized. Here it is.

Original Wallet

Men's Wallets

We brought extreme comfort to a bomber silhouette, all thanks to Puremeso. This super soft hybrid bomber style is the lightweight jacket your closet was missing. Jacket features snap front closure, contrast navy rib at collar & bottom band as well as touches of chambray details at placket and tonal embroidery stitched on the left sleeve.

Puremeso Duke Bomber Jacket

Women

Your ultimate layering piece is here. Wear the Tony Two Button on its own, over a tee, or under a jacket.

Tony Two Button Sweater

Henley Shirts

This hybrid jacket is sure to exceed any expectations you had for sherpa or a trucker jacket. We crafted this snap front jacket with the Henry sherpa you know and love and translated it into the revered trucker silhouette. We even lined the body with a wool blend buffalo check borrowed from the boys for ultimate warmth & style.

Henry Trucker Jacket

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The large embroidered Bear gives it that perfect Normal Brand touch.

Large Bear Knit Beanie

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Men's Hats

This popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has some texture and will get better with age.

Freshwater Short Sleeve Button Up Shirt

Our Hybrid fabric is lightweight and performance ready. We sell out every year because it is the best short for golf and every day comfort on the market.

Hybrid Shorts

Men's Shorts

When we started the company in our parents' basement, we had one shirt: the Puremeso Henley. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this shirt will be the softest, most comfortable addition to your closet. The baseball sleeves give it an extra pop of color and style. Dress it down with jeans or chinos, or layer it up with a sweater or jacket for chillier fall days.

Puremeso Retro Henley

This jersey rib is a cotton polyester blend with a corded effect. The ribbed nature and polyester blend smooths down the feel of the knitted texture to be super soft. It's one of our favorite fabrics for the fall.

Roll Hem Pocket Crew Sweater

This belt is the perfect accessory to pair with pants, jeans, shorts, or chinos. The finish offers a classic look to match your everyday wear.

Classic Stitched Leather Belt

Men's Belts

100% cotton knitted to a nine gauge which measures the number of stitches in one inch of fabric. Plaited jersey is a special knit construction that uses the addition of a second yarn within the same stitch. The second yarn is a different color that gives the unique multi color look.

Jimmy Sweater Crew

Our best fabric is a lightweight cotton, polyester, and stretch blend. It's washed down for a soft, smooth, cool feel. Comfort is king and this best fitting button down is the go-to when a T doesn't get the job done.

Active Puremeso Button Down Shirt

This jersey fabric is a cotton polyester blend that is washed for softness.

Worn In Bear Long Sleeve T-shirt

We travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a hunt, and fashionable enough for an airport. This bag ideally will enable you to go where you want.

Senior Travel Bag - Tan

Men's Bags

We wanted a pant to get you to work or class but also out at night, so we took this 3/1 twill and added some stretch for a casual and comfortable look. The inner cuff detail is something that can be shown off or hidden, but you know it's there. The fit allows room through the thigh with a slight taper at the bottom for a stylish, but comfortable look.

Normal Stretch Chino

Men's Bottoms

Our Jasper shirts are woven out of jaspe yarns which give each style a unique color effect, resulting in a great vintage look made out of classic spring colors.

Jasper Button Down Shirt

Nicknamed after our brother Lan, this low profile cap has a structured crown and curved brim to hold its shape. You guys love this hat so much that it keeps coming back.

Dano Trucker Cap

This Puremeso skimmer hoodie has a fun, flattering silhouette and a hemline that falls right above your hips. Pair it with jeans for a casual look, or throw it on to keep you warm to and from yoga or the gym.

Puremeso Skimmer Hoodie

Hoodies

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The tonal embroidered Bear and soft pom give it that perfect Normal Brand touch. This beanie is a fan favorite every year, and we promise to keep it coming.

Pom Beanie

This Puremeso silhouette is a no-brainer and can virtually be worn with anything, whether you're gearing up in our leggings for a hike or you want to dress it up for the office with a skinny jean and a bootie. Style features hi-low split side hem with snap details and sleeve panels.

Puremeso Split Side Overshirt

Our best fabric is a lightweight cotton, polyester, and stretch blend. It's washed down for a soft, smooth, cool feel. This crew neck is ideal for your every day needs.