Leave them spellbound with our NEW! High-Shine formula! Black Magic Hypnotic Impact High Shine Lipstick is like gloss in a lipstick form. Glossy shades wash the lips with color and give them a reflective sheen. Amplify your lips with a buildable wash of color and rave worthy shine. Now 100% Vegan!
Uoma Beauty has reformulated their award-winning Black Magic Lipstick lines to be 100% vegan as the entire brand drives towards a 100% vegan status. With this reformulation their award-winning Black Magic Lipstick has also been transformed from its original metallic formula to a new stunning, high shine gloss lipstick. These glossy shades sweep the lips with color and simultaneously provide a reflective sheen. Amplify  and moisturize your lips with a buildable color, and a deliciously stunning shine. .bundle_button {
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PERFECT LIPS SET 1

You save 20% when you buy these together.
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PERFECT LIPS SET 2

You save 15% when you buy these together.
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Beauty comes in every color, and we intend to wear them all.

UOMA Beauty

Black Magic Hypnotic Impact High Shine Lipstick

Color

Lip Makeup

Leave them spell bound! Unleash the goddess within with the hypnotic, high octane, high impact and highly pigmented UOMA Beauty Black Magic Color Palettes. This versatile color palette is a combination of the most pigmented matte colors, otherworldly sparkle textures and vibrant metallic textures. Rich textures transform into an ultra-thin, full colored film on the skin which is long lasting and water resistant.

Poise Palette Shades: ỌMO (matte nude brown) REGAL (shimmery deep gold) LA SIRENÈ (shimmery bronze) MAGICAL (shimmery bright gold) YEMỌJA (shimmery deep blue) EJA (matte tan peach) POISE (matte pecan brown) MOTHER (matte deep coral red) FEMINIST (matte reddish brown) BLACK Y’ALL (matte black)
Allure Palette Shades: LADY OF GOLD (shimmery white that turns to gold) DIVINE (shimmery deep gold) MYSTICAL (shimmery lime green) ALLURE (shimmery green gold) ENCHANTRESS (shimmery bright gold) ROMANTIC (matte light pink) LOVE (burnt blush) ỌṢUN (matte yellow) LUSH (matte army green) OPULENCE (matte royal purple)
Savage Palette Shades: BLACK MAGIC (shimmery silver with black undertones) FIERCE (shimmery metallic blue) SHE TORE (metallic burnt pink) SAVAGE (shimmery burnt coral red) LIGHTENING (shimmery silver) STORM (matte deep blue) BLACK YA’LL (matte black) FOXY (matte light brown) WARRIOR (matte burnt blush) ỌYA (matte blush pink) .bundle_button {
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ALL EYES ON ME SET

You save 15% when you buy these together.
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Black Magic Color Palette

Beauty & Wellness

Invoke the hypnotic, spellbinding allure of your inner Carnival Queen with this limited edition high octane, high impact and highly pigmented color palette. Discover the origins of Carnival as you journey through a collection of the most pigmented matte colors, otherworldly sparkle textures and vibrant metallic finishes, all named for the dazzling and vibrant destinations that celebrate the rich history of Carnival. Lavish textures transform into ultra-thin, full colored film on the eyelids which is long lasting and water resistant.

Black Magic Carnival Color Palette

The UOMA Beauty Double Take Contour Stick features a double ended contour and highlight stick. It’s a power couple that is sure to make you do a double take. Shade, highlight, define and contour like a pro. Damn girl, you’re flawless!
Strobe - The glow of a thousand suns in one illuminating cream stick. This easy to blend illuminating cream stick is infused with lychee extract known to offer antioxidant and hydrating properties. The luminous buildable formula delivers that ‘glow from within’ finish for a subtle glow or turn it up and amplify the look to shine on everyone with radiant shimmer. Easy direct application allows you to glow and go with style.
Sculpt -  A silicone-free, melt-on-contact pigment stick with exceptional, yet undetectable coverage. Made with 28% naturally derived ingredients and 30% pure pigments. This contact melting formula creates a smooth, lightweight layer with a soft matte finish. Buildable, this long wear formula won’t budge. .bundle_button {
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WE SEE COMPLEXION BUNDLE

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Double Take Contour Stick

Shade

Face Makeup

The ultimate all-in-one brow filling, defining & volumizing kit!
BABY HAIR: Ultra slim brow defining pencil. A groovy high precision pencil to draw in brows with micro-thin hair like strokes for the most natural results. This ultra-fine, brow pencil in automatic retractable format guarantees that every stroke is always micro-fine.
FRO TO GO: All in one eyebrow defining pencil and highlighter. Finally…. Your all in one solution for the perfect brows. Let it fro with this easy to use filling and shaping pencil with a slim triangular tip to ensure control and precision. Built in sheer highlighter featuring a sponge applicator lifts and defines brows and a blending spoolie-brush is all housed in this slim revolutionary wand.
BLOW OUT: Volumizing Brow Gel. Easy breezy brows made easy! Lift and fill brows with this easy to use volumizing gel pomade. This long lasting formula uses fibers to uniformly fill in and shape brows to perfection while increasing volume and adding color. Color stays in place with extremely longwearing properties and wears with lightweight comfort. Volumize, tame and tint brows in one move. .bundle_button {
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 font-weight: bold;
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THE HIGH DRAMA SET 2

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BROW DOWN SET

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Brow-fro Baby Hair

Eyebrow

A ll the color, all the attitude. A badass is simply a badass! Make the ultimate lip statement with this concentrated, highly pigmented, lightweight lipstick. This sensually silky texture glides on the lips and leaves behind a stunning color with just one stroke. Now 100% Vegan!
Uoma Beauty has reformulated their award-winning Badass Icon Matte Lipstick lines to be 100% vegan as the entire brand drives towards a 100% vegan status. UOMA has expanded the Badass Icon range to include 3 new shades Rosa (named after civil rights icon Rosa Parks), Kathleen (named after activist Kathleen Cleaver), and Harriet (named after abolitionist and political activist Harriet Tubman).
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 font-weight: bold;
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 object-fit: cover;
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 text-align: center;
 color: white; 
 margin-bottom: 29px; 
 text-transform: uppercase;
 font-family: Druk, Arial, sans-serif;
 font-size: 2.5em;
 }

Bundle & Save

PERFECT LIPS SET 1

You save 20% when you buy these together.
Shop Now - $51.20 $64.00

PERFECT LIPS SET 2

You save 15% when you buy these together.
Shop Now - $40.80 $48.00

Badass Icon Matte Lipstick

The ultimate all-in-one brow filling, defining & volumizing kit!
BABY HAIR: Ultra slim brow defining pencil. A groovy high precision pencil to draw in brows with micro-thin hair like strokes for the most natural results. This ultra-fine, brow pencil in automatic retractable format guarantees that every stroke is always micro-fine.
FRO TO GO: All in one eyebrow defining pencil and highlighter. Finally…. Your all in one solution for the perfect brows. Let it fro with this easy to use filling and shaping pencil with a slim triangular tip to ensure control and precision. Built in sheer highlighter featuring a sponge applicator lifts and defines brows and a blending spoolie-brush is all housed in this slim revolutionary wand.
BLOW OUT: Volumizing Brow Gel. Easy breezy brows made easy! Lift and fill brows with this easy to use volumizing gel pomade. This long lasting formula uses fibers to uniformly fill in and shape brows to perfection while increasing volume and adding color. Color stays in place with extremely longwearing properties and wears with lightweight comfort. Volumize, tame and tint brows in one move.

Brow Fro

Invoke unstoppable drama and max glamour with our new ultimate volumizing mascara designed to take even the shortest lashes from zero to ‘Damn, Girl!’ with instant volume, length and lift. It’s like a vegan lash lift in a bottle! The unique hourglass-shaped wand easily delivers our extreme volumizing formula from the root to the tip of each lash, helping to define and lift your gaze for ultimate showgirl glam.

Avocado Oil – Pressed from fresh avocados; Helps to strengthen hair while preventing breakage and lash shedding.

Castor Oil – Tried and true beauty secret that helps to nourish and promote lash growth.

Golden Jojoba Oil – Known for its intense moisturizing and rejuvenating properties, it’s rich in vitamins and helps to promote thicker lashes.

Rice Wax & Synthetic Beeswax – Rice wax creates a flawlessly smooth and creamy vegan formula while synthetic beeswax helps to volumize.

Drama Bomb Extreme Volume Mascara Mini

Mascara

She’s even more defiantly black and seductively precise!  Turn up the heat and live boldly with our NEW! Afro.Dis.Iac Liquid Eyeliner. A strikingly intense, long lasting, water-resistant liquid eyeliner, now with 80% more product for the same price! With a new ultra fine felt tip design, Afro.Dis.Iac delivers an even deeper jet black formula that applies with smooth precision to create the most intense eye looks. High purity carbon black guarantees dramatic and bold color, while the long lasting formula stays put all day, yet removes easily with warm water. Get into our NEW! Afro.Dis.Iac Liquid Eyeliner: she’s blacker, and lasts longer!
About the Make It Black Edition
In support of the new Make It Black initiative launched by Pull Up For Change, UOMA Beauty is proud to reintroduce our best-selling Afro.Dis.Iac Cleopatra Ink Liquid Eyeliner in new and rebelliously sleek all-black packaging. UOMA is proud to join Make It Black as an official and sustaining partner with proceeds from the sale of each Afro.Dis.Iac Liquid Eyeliner going towards the Pull Up For Change Small Business Impact Fund. This purpose-built grant is designed to inject much needed financial support to black-owned beauty brands, driving ongoing diversity in the beauty industry and fostering a richer more equitable beauty community.

Afro.dis.iac Liquid Eyeliner

Eyeliner

Drama Bomb Extreme Volume Mascara

Hey, Big Head! Achieve flawless, airbrushed complexion perfection with our new Big Head Dual-Density Makeup Sponge. Featuring a precision cut angled end coupled with a smooth domed end, Big Head Dual Makeup Sponge is designed to fit the unique angles and curves of your face.
It’s high density angled side is perfect for full coverage foundation application as well as high-definition precision contouring. The smooth domed lower density side is perfect for blending and blurring as well as light to medium foundation application.
Big Head’s revolutionary water-activated foam swells to almost twice its size when wet for the perfect blending surface that is excellent for use with liquid, cream and powder products. Its tapered tip allows for precise application in those hard-to-reach spots.

Big Head! Dual-density Sponge

Your beauty sleep in a bottle! Discoloration? Dark Circles? Late nights? Early Mornings? Meet your all-day solution to a flawless complexion with the UOMA Beauty Stay Woke Luminous Brightening Concealer. Stay woke with this full coverage, light weight, satin radiance concealer, that goes on seamlessly to instantly conceal imperfections. It's everything you could want in a concealer and the luxuriously creamy texture allows for an easy, blendable application. .bundle_button {
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 font-family: Druk, Arial, sans-serif;
 font-size: 2.5em;
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WE SEE COMPLEXION BUNDLE

You save 15% when you buy these together.
Shop Now - $67.15 $79.00

COMPLEXION PERFECTION SET

You save $15 dollars by getting the Big Head! Dual-Density Sponge for FREE
Shop Now - $64.00 $79.00

Stay Woke Concealer

Concealer

UNIQUE TO YOU. HYDRATING. BUILDABLE COVERAGE.

Same great formulas now fragrance free with brand new packaging that will make you Say What?!
This is no ordinary foundation, it’s a harmonious meeting of skincare and makeup. A first of its kind, this multi award winning foundation is available in 6 custom formulations to meet your skin’s unique needs based on your skin color group or as we call them, Skin Kins! Intelligent Biomimicry pigments delivers a vibrant matte finish that is skin-like. Hydrating, weightless, long lasting and available in 51 shades for all – Say What?!

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 font-weight: bold;
 font-size: 1.2em;
 border: none;
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 .prices {
 text-decoration: line-through;
 padding-left: 4px;
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 .container {
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 gap: 10px;
 margin-top: 25px;
 }
 .first_row {
 width: 140px;
 height: 140px;
 }
 .second_row {
 display: flex;
 flex-direction: column;
 width: 232px;
 }
 div .product_image {
 object-fit: cover;
 width: inherit;
 height: inherit;
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 text-align: center;
 color: white; 
 margin-bottom: 29px; 
 text-transform: uppercase;
 font-family: Druk, Arial, sans-serif;
 font-size: 2.5em;
 }

Bundle & Save

WE SEE COMPLEXION BUNDLE

You save 15% when you buy these together.
Shop Now - $67.15 $79.00

COMPLEXION PERFECTION SET

You save $15 dollars by getting the Big Head! Dual-Density Sponge for FREE
Shop Now - $64.00 $79.00

TRIPPIN SMOOTH COMPLEXION

You save 20% when you buy this together.
Shop Now - $78.16 $97.70

BEAUTY & THE BASE

You save 20% when you buy this together.
Shop Now - $54.40 $68.00

QUEEN OF COMPLEXION DUO

You save $15 dollars by getting the Big Head! Dual-Density Sponge for FREE
Shop Now - $64.00 $79.50

Say What?! Foundation

Foundation

She's a baaadass - shut your mouth! Our best-selling Badass Icon Matte Lipstick is has met its match with our new collection of Badass MF (Matte Filler) Lip Liners. Shape and fill in your lips to add definition and structure to these highly pigmented, silky smooth lip liners designed to be worn with your favorite matching Badass Icon Matte Lipstick shade.
PAIR BADASS ICON MATTE LIPSTICK WITH BADASS MF LIP LINER:

Sade + Badass liner in Adu.
Angela + Badass liner in Davis.
Eartha + Badass liner in Kitt.
Maya + Badass liner in Angelou.
Nina with Badass liner in Simone.
Diana with Badass liner in Ross.

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 font-weight: bold;
 font-size: 1.2em;
 border: none;
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 font-size: 1.1em;
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 .first_row {
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 display: flex;
 flex-direction: column;
 width: 232px;
 }
 div .product_image {
 object-fit: cover;
 width: inherit;
 height: inherit;
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 .title {
 text-align: center;
 color: white; 
 margin-bottom: 29px; 
 text-transform: uppercase;
 font-family: Druk, Arial, sans-serif;
 font-size: 2.5em;
 }

Bundle & Save

PERFECT LIPS SET 1

You save 20% when you buy these together.
Shop Now - $51.20 $64.00

Badass Mf Lip Liner

Claim your throne and leave them spellbound! Made for a queen, our hypnotic, Black Magic High-Shine Lipstick is like gloss in a lipstick form. Glossy shades wash the lips with color and give them a reflective sheen. Amplify your lips with a buildable wash of color and rave worthy shine.

Hypnotic Impact High-shine Lipstick

An exquisite palette fit for royalty. Queen, get ready to experience luxurious pigments like never before. With a color story inspired by ancient Africa, these otherworldly shades were named after the ten magnificent kingdoms. Formulated with our best-selling Black Magic formula, these eyeshadows deliver lavish textures, powerful pigments and extraordinary finishes ranging from soft mattes to vibrant metallics and dimensional shimmers.
Product Spotlight (Features + Benefits)

A royal array of shades in soft matte, metallic and shimmer finishes that sculpt and define with extraordinary dimension
Black Magic formula delivers luxurious, velvety pigments that mix and blend seamlessly
Wear a single shade of play with endless combinations to create a variety of royal looks fit for a queen
Long-lasting and water-resistant
Travel-friendly compact with mirror
Cruelty free, paraben free, fragrance and D5 free

Royal Heir-itage Color Palette

Style

As pure as a queen’s vision, our highly-pigmented, silky-smooth tiro kohl liners deliver a creamy formula fit for royalty and inspired by the traditional ancient African eyeliner formula. Lashline, waterline, winged or smudged, use our creamy eye pencil to line and define your eyes for crease-free staying power to last all day.