Serge has become our signature shirt. A classic style in a light-weight viscose with a modern collar. Here seen in a solid black, this style is also available in different prints. SPECIFICATIONS

Long sleeve
Classic fit
Modern collar
Measurements in size 46: Chest 109cm, Center back length: 75cm.

The model is 188 cm tall and wears a size 46. MATERIALS 100% Viscose

A Swedish fashion brand inspired by art, music and tailoring.

WHYRED

Serge Classic Shirt

Size

Men's Shirts

Our cassic t-shirt in cotton single jersey. A Relaxed fit, chest pocked detail and a twisted collar.
SPECIFICATION

Relaxed fit
Breast pocket
Crewneck
Twisted collar
Slanted shoulder

MATERIALS

100% Cotton

Bast T-shirt

Color

Joni dress is a 60's inspired mini dress in a poly viscose crepe. A relaxed A-line shape, this style also has hidden side seams with pockets.
SPECIFICATIONS

3/4 puff sleeve
Stand collar
Buttoned front placket

The model is 177 cm tall and wears a size 36

MATERIALS

67% Polyester, 29% Viscose, 4% Elastane

Joni Dress

Dresses

Sierra is a long and frilled prairie skirt in soft viscose crepe. It comes with a comfortable elasticated waist band with draw string. Seen here in a bohemian vintage floral print, this style is also available in a solid black. Match with Addie Printed Blouse for the full look, or style as a dress with a belt.
SPECIFICATIONS

Classic fit
High waist
Flowy cut

The model is 177 cm tall and wears a size 36

MATERIALS

100% Viscose

Sierra Printed Skirt

Skirts

Short-sleeved turtleneck made of an ultra soft viscose stretch.
SPECIFICATION

Slim fit
Turtleneck
Short sleeves

The model is 177 cm tall and wears a size S

MATERIALS

92% Viscose, 8% Elastane

Yasis Top

Women's Tops

This frilled prairie skirt comes in a light-weight indigo viscose. A classic fit with a flowy cut, this high-waisted skirt has decorative braid details at the side. Style with Cassady shirt for the full look. SPECIFICATIONS

Classic fit
High waisted
Braid details

The model is 177 cm tall and wears a size 36 MATERIALS 100% Rayon

Severine Chambray Skirt

This is our classic western shirt in a light-weight indigo viscose. A classic fit with patch pocket details and cowboy seaming press studs. SPECIFICATIONS

Classic fit
Patch pocket details
Press studs

The model is 177 cm tall and wears a size 36. MATERIALS 100% Rayon

Cassady Chambray Shirt

Shirts & Blouses

A long sleeved tie-neck collar blouse in a soft viscose jaquard. The Heart blouse comes with classic sleeve cuffs, a scooped hem and a generous pleat at the back for a extra flowy fit. Seen here in a iconic vanilla and brown polka-dot print, this style is also available in a white jaquard.
SPECIFICATIONS

Tie-neck
Relaxed fit
Buton front placket closure

The model is 177 cm tall and wears a size 36

MATERIALS

100% Viscose

Heart Printed Tie-neck Blouse

Blouses

A long sleeved tie-neck collar blouse in a soft viscose jaquard. The Heart blouse comes with classic sleeve cuffs, a scooped hem and a generous pleat at the back for a extra flowy fit. Seen here in a white jaquard, this style is also available in a polka-dot print.
SPECIFICATIONS

Tie-neck
Relaxed fit
Buton front placket closure

The model is 177 cm tall and wears a size 36

MATERIALS

100% Viscose

Heart Tie-neck Blouse

A light-weight long sleeved shirt with a modern collar. Our iconic Serge shirt here seen in our latest mini bolt print.
Specifications

Classic fit
Long sleeve
Modern collar
Measurements in size 46: Chest 106cm, Center back length: 75cm.

The model is 188 cm tall and wears a size 46.
Materials

100% Viscose

Serge Bolt Printed Shirt

Jasmine is a soft lyocell ribbed roll-neck. A perfect essential and layering piece to complete this seasons wardrobe. Available in two colourways, here seen in Dark Brown.
Specifications

Roll-neck
Long sleeved
Ribbed
Measurements in size S: Chest 87cm, Center back length: 56cm.

The model is 178 cm tall and wears a size S.
Materials

100% Lyocell

Jasmin Roll-neck T-shirt

Women's T-Shirts

Charlie is a long sleeve blouse in a soft viscose poplin. This classic straight fit is decorated with frills at front the front placket up closure and at the sleeve cuff. Here seen in Off white. SPECIFICATIONS

Classic straight fit
Button closure
Frilled details

The model is 177 cm tall and wears a size 36. MATERIALS 100% Viscose

Charlie Blouse

Meline is a belted wool and cashmere mix coat. A sophisticated double breasted style with constructed shoulders and slanted front pockets. This fully lined outerwear piece is a timeless wardrobe essential.
Specifications

Straight fit
Double breasted
Detachable belt
Fully lined
Measurements in size 38: Chest: 104cm, Center back length: 116cm.

The model is 178 cm tall and wears a size 38.
Materials

75% Wool 20% Polyamide 5% Cashmere

Meline Wool Coat

Women's Coats

A modern style with a timless feel. Colette trousers have a straight leg with a front pleats and are supposed to worn high waisted. Here seen in a Grey Melange flannel.
Specifications

Straight leg
High waist
Front pleat details
Measurements in size 36: Waist: 73cm, Hip: 107cm, Inner leg length: 77cm.

The model is 178 cm tall and wears a size 36.
Materials

60% Wool 38% Polyester 2% Elastane

Collete Flannel Trousers

Women's Pants

Denise is a versatile shirt dress which can be worn for a day about town, work or a night out. A true wardrobe hero. It comes with a detachable belt, tilted front pocket details and  sofisticated box pleats at the front for extra movement. Available in two colourways, here seen in a Brown Sharktooth print.
Specifications

Straight fit
Belted
Long sleeved
Measurements in size 36: Chest 100cm, Center back length: 111cm.

The model is 178 cm tall and wears a size 36.
Materials

62% Polyester 26% Viscose 9% Wool 3% Elastane

Denise Shirt Dress

Shirtdresses

Camille is a 100% silk shirt with fill details and a delicate puff shoulder. A classic collar with button front closure. This style is available in two colourways, here seen in Rust.
Specifications

Long sleeved
Classic collar
Frill details
Measurements in size 36: Chest 105cm, Center back length: 67,5cm.

The model is 176 cm tall and wears a size 36.
Materials

100% Silk

Camille Silk Shirt

This is our classic shirt in a light-weight viscose in an 70's inspired black and white polka-dot print.
SPECIFICATIONS

Long sleeve
Classic fit
Modern collar

The model is 188 cm tall and wears a size 46

MATERIALS

100% Viscose

Serge Printed Shirt

This is a 5 pocket jeans shorts in our signature vintage blue wash, featuring raw edge cuffs. Made from 100% organic cotton with a metallic zip-up fastening and Whyred branded engravings.
SPECIFICATIONS

High waist

Classic fit

5 pockets

Raw edge cuffs

Andrea is 180 cm tall and wears a size 28. Measurements for this size are 73 cm around the waist and a 11 cm inner leg length.
Samuel is 187 cm tall and wears a size 29. Measurements for this size are 77 cm around the waist and a 11 cm inner leg.
MATERIALS
100% Organic Cotton CARE INSTRUCTIONS
Machine wash with similar colours at 40°C. The colour of this denim may transfer onto lighter coloured materials.

Jeans Shorts 04

Denim Shorts

This is a light knit cardigan in a slightly shorter v-cut with a deep cut neck line. A wardrobe staple perfect for spring or cool summer nights.
SPECIFICATIONS

Made from a cotton/polyester blend
Slight v-cut
Rib knitted hemlines
Four button closure

MATERIALS

70% Organic cotton, 30% Recycled polyester

Faline Knit Cardigan

Cardigans

Amelie is a crew neck sweater in a soft merino wool with ruffled sleeve details. This style is available in two colourways, here seen in Black.
Specifications

Long sleeved
Crew neck
Frilled sleeve details
Measurements in size S: Chest: 98cm. Center back length: 57cm.

The model is 176 cm tall and wears a size S.
Materials

100% Merino Wool

Amelie Merino Jumper

Sweaters

A soft yet light rib knit in an alpaca/merino wool mix, with a rounded neck and slightly relaxed fit. Super soft and perfect for colder summer nights.
SPECIFICATIONS

Relaxed yet regular fit
Round neck and rib knit
Soft wool mix

MATERIALS

65% Alpaca, 10% Merino, 25% Polyamide

Cecil Rib Sweater

Bardot striped top is a unisex t-shirt with a classic boat neck . A Marinié inspired in a navy/off white striped organic cotton.
SPECIFICATIONS

Unisex fit

Loose fit

Andrea is 180 cm tall and wears a size M. Samuel is 187 cm tall and wears a size M. Measurements for this size are 98 cm around the chest and 59 cm center back length.
MATERIALS
100% ORGANIC COTTON
CARE INSTRUCTIONS
Machine wash with similar colours at 40°C.

Bardot Striped Jumper

Our signature base logo cap in a 100% cotton twill.
SPECIFICATIONS

One Size

MATERIALS
* 100% Cotton
CARE INSTRUCTIONS
* Machine wash with similar colours at 40°C.

Base Cap - Dark Navy

Women

Amelia is a crew neck sweater in a soft cashmere blend. It has a decorative frill across the chest and ruffled sleeve details. SPECIFICATIONS 
- Classic fit 
- Long sleeved 
- Crew neck 
- Frilled sleeve and front details Sophie is 176 cm tall and wears a size S. Measurements for this size are 90 cm around the chest and a 56 cm center back length.
MEASUREMENTS Chest: 90 cm, Center Back Length: 56
MATERIALS 95% Cotton 5% Cashmere CARE INSTRUCTIONS Handwash or hang outside to refresh.

Amelia Sweater

Knitted long-sleeved merino wool sweater that is not only light, but soft and cosy. Made of 100% merino wool.
SPECIFICATION

Classic knitted sweater
Boxy fit
Hand wash only

MATERIALS

100% Merino wool

Flora Knit Sweater

Loulou is a must-have basic in every wardrobe. A perfect tank top in a pointelle jersey cotton. SPECIFICATIONS 
- Slim fit 
- Narrow shoulder straps Sophie is 176 cm tall and wears a size S. Measurements for this size are 59 cm around the chest and a 57,5 cm center back length. MEASUREMENTS Chest: 59 cm, Center Back Length: 57,5cm MATERIALS 100% Cotton CARE INSTRUCTIONS Machine wash with similar colours at 40°C.

Loulou Tank Top

Tanks & Camis

Lizette is a cropped cardigan in our signature wool cashmere for a super soft hand feel . It has a slim, cropped fit with a rib band waist and sleeve cuffs . It closes at front with mother-of-pearl buttons.
SPECIFICATIONS

Rib band on cuffs and waist

Mother-of-pearl closure

Cropped fit

Andrea is 180 cm tall and wears a size M. Measurements for this size are 98 cm around the chest and a 52,2 cm center back length.
MATERIALS
95% Extra Fine Merino
5% Cashmere
CARE INSTRUCTIONS
Handwash or hang outside to refresh.

Lizette Cardigan

Nicole is a soft mohair blend cardigan. A crew neck style with front placket button closure, rib details and raglan sleeves.
Specifications

Crew neck
Button closure
Raglan sleeves
Measurements in size S: Chest 82cm, Center back length: 49cm.

The model is 176 cm tall and wears a size S.
Materials

50% Mohair 32% Polyamid 18% Merino Wool